Get People In Off the Street and Through the Door of Your Retail Store!

Getting people into your retail store is likely to be one of your most prominent aims, but how exactly should you go about achieving this?

Establishing curb appeal – the allure and charm of your store as it’s seen from the footpath and street – with an attractive façade and window displays is a prominent means of achieving this, as is using eye-catching sandwich boards to extend signage beyond your storefront and onto the footpath to capture the attention of passers-by. 

In the digital age it’s also essential that you establish a digital presence and use your website to provide consumers with your contact details and information about the products you retail; moreover, if you’re to successfully establish a digital presence you’ll also need to use digital marketing techniques, not to mention understanding how to effectively use social media. 

Establish curb appeal with an attractive façade

Your retail store’s façade is the first thing potential customers will see and it’s therefore the single most important factor in establishing curb appeal and successfully enticing passers-by off the street and into your store. 

Here are five important considerations not to overlook. 

1. Your store’s façade is responsible for first impressions

2. Signage must be bold and visible from the street

3. Your store’s façade must be clean and well maintained

4. Bold colours and lighting can draw more attention to your store

5. Your façade must enlighten passers-by as to what’s inside

Curb appeal and store façades are often overlooked; however, they’re considered incredibly effective means of enticing passers-by in off the street.  

Put your business’s best foot forward with window displays

Window displays are more than a portal from the world outside that provides passers-by with an understanding of what they can expect inside, i.e. the products retailed; they’re also an effective tool that draws the attention of passers-by and can make retail stores stand out and get noticed over their competitors. 

Here are five tips for effective window displays. 

1. Tell a story with your window displays by starting with a theme

2. Use bright colours and bold shapes to attract attention

3. Surprise people by incorporating unexpected items into your displays

4. Revolve and update your window displays on a regular basis 

5. Understand focal points and think in visual planes when displaying items

Window displays are an excellent way of capturing the attention of passers-by and they also empower retail stores to put their best foot forward by prominently displaying their top wares. 

Invest in your digital presence with a website, digital marketing and social media

If your website is a means of bringing your shop’s products to the attention of consumers, make your products the focus of your website by promoting them with professional, high definition images; moreover, with just one click, interested parties should be taken to a product page where they can access more information and images of the product. 

This will make potential customers feel more inclined to travel to your retail s tore because they’ll have already made up their mind to buy the product in question.

Digital marketing techniques including PPC and SEO should be used to drive traffic to your website and make your retail business more visible, which is important whether your business engages in e-commerce or solely uses its website to promote its products and provide an address and contact details for its bricks-and-mortar store.

You should also be using social media to interact with your client base, establish your retail business as an authority on the products you retail and to promote your latest deals and promotions. 

Layout and in-store displays – Now that you’ve got them inside …

Just because you’ve successfully managed to entice people into your store doesn’t mean you’re out of the woods just yet, because the layout of your store and the way you display items on slat panels from Shop Supplies can make a significant difference to the number of sales you make. 

The layout of your store must be easy for customers to navigate without assistance and your wares must be displayed in such a way so as to not be overlooked. 

Take note of these tips to entice more people into your retail store.