DIGITAL SIGNAGE IN SOUTH AFRICA

There is great potential for digital signage in the South African market, with an impressive passion for technological advancements in high-end solutions that South Africans use and implement. South Africa was the first African country where the X20 media platform was applied and used, and served as a launching pad for ventures into other countries in the African continent. South Africa had a strong partnership already operating and this served as a motivator for digital signage software companies to want to introduce their products in the country. For instance, Moving Tactics; a South African digital signage solutions company secured the rights to resell X20 real-time communications software in African when it was introduced in the country. The country is at the right place where it comes to digital signage, with signs that she will be at par with most technologically advanced Western countries in a few years time.

Relatively wide internet connectivity

The internet spread and use in South Africa is wider and broader than any other country in Africa. A large population in the country has fully incorporated connectivity in their day-to-day activities. This means since the internet is natural to them, they’re able to have simultaneous interaction with multiple digital platforms. The government and other stake holders are also doing the best they can to widen the connectivity, as to improve communication and mass media. Moreover those who do not have adequate access to internet resources, they are making a good effort to access it which makes digital signage softwares to be in wide use in the country.

 

The technology capital of Africa

Most multi-nationals and electronics manufacturers are found in South African, from where they either manufacture or assemble products to supply to other African countries. This creates a tremendous amount of corporate communications. These companies and corporations are forced to use the digital platform to achieve their marketing and distribution goals. X20 platform which was recently launched in the country uses either cloud-based solution or can be built in an enterprise environment. This allows the corporations achieve uses like corporate communications, retail digital signage and digital menu boards. This helps the corporations achieve their sales and marketing goals with relative ease on a wider scale.

Advanced levels of digital capabilities

With platforms like the X20 software one which is built on HTML5 already in the South African market, the level of digital capability is so advanced. The X20 is an absolute game changer and it has no doubt led to immense advancements in digital signage in South Africa. Moving tactics; the company with the rights to resell the X20 software in South Africa and the rest of the continent has been working with top retail businesses, mobile phone companies, restaurant franchises, convenience store outlets in implementing the X20 functionality. Brand outlets like Food lovers market, FreshStop, Hungry lion which is part of the larger Shoprite group and others have been doing trials and implementing the platform across the country for in-store digital signage, and in radio and music applications.